Ellipsus Digest: April 23

Inkitt started in the mid-2010s as a cozy platform where anyone could share their writing. Fast forward twenty twenty-fuckkkkk, and like most startups, it’s pivoted hard into AI-fueled content production with the soul of an algorithm.

Here’s how it works: Inkitt monitors reader engagement with tracking software, then picks popular stories to publish on its premium app, Galatea. From there, stories can get spun into sequels, spinoffs, or adapted for GalateaTV… often with minimal author involvement. Authors get an undisclosed cut of revenue, but for most, it’s a fraction of what they’d earn with a traditional publisher (let alone self-publishing).

“They prey on new writers who have no idea what they’re doing," said the writer of one popular Galatea series.

Many, many authors have side-eyed or outright decried the platform as inherently predatory for years, due to nebulous payout promises. And much of the concern centers on contracts that don’t require authors’ consent for editorial changes or AI-generated “additions” to the original text.

Now, Inkitt has gone full DiSrUpTiOn, leaning heavily on generative AI to ghostwrite, edit, generate audiobook narration, and design covers, under the banner of “democratizing storytelling.” (AI? In my democratized storytelling platform? It’s more likely than you think.)

But Inkitt’s CEO doesn’t seem too concerned about what authors think: “His business model doesn’t need them.”

The company recently raised $37 million, with backers including former CEOs of Sony, Penguin, and HarperCollins, proving once again that publishing loves a disruptor… as long as it disrupts creatives, not capital. And more AI companies are mushrooming up to chase the same vision: “a vision of human-created art becoming the raw material for AI-powered, corporate-owned content-production machines—a scenario in which humans would play an ever-shrinking role.”

(Not to say we predicted this, but…)

Welcome to the creator-industrial complex.

Major publishers—including The New York Times, The Washington Post, The Guardian, and Vox Media—have launched a "Support Responsible AI" campaign, urging the U.S. government to regulate AI's use of copyrighted content.

Like last month's campaigns by the Authors Guild and the UK's Society of Authors, there's a website where where you can (and should!) contact your representatives to say, “Hey, maybe stop letting billion-dollar tech giants strip-mine journalism.”

The campaign’s ads carry slogans like “Stop AI Theft” and “AI Steals From You Too” and call for legislation that would force AI companies to pay for the content they train on and clearly label AI-generated content with attribution. This follows lobbying by OpenAI and Google to make it legal to scrape and train on copyrighted material without consent.

The publishers assert they are not explicitly anti-AI, but advocate for a “fair” system that respects intellectual property and supports journalism.

But… awkward, The Washington Post—now owned by Jeff Bezos—has reportedly already struck a deal with OpenAI to license and summarize its content. So, mixed signals.

Still, as the campaign reminds us: “Stealing is un-American.”

(Unless it’s profitable.)

We at Ellipsus love a good meme-turned-megaproject. Back in January, the-app-formerly-known-as-Twitter user @lolt64 tweeted a cryptic line about "the frozen wastes of europa,” the earliest reference to the never-ending war on Jupiter’s icy moon.

A slew of bleak dispatches from weary, doomed soldiers entrenched on Europa’s ice fields snowballed (iceberged?) into a sprawling saga, yes-and-ing with fan art, vignettes, and memes under the hashtag #WarForever.

It’s not quite X’s answer to Goncharov: It turns out WarForever is some flavor of viral marketing for a tabletop RPG zine. But the internet ran with it anyway, with NASA playing the Scorcese of the stars.

In a digital hellworld increasingly dominated by AI slopification, data harvesting, and “content at scale,” projects like WarForever are a blessed reminder that creativity—actual, human creativity—perseveres.

Even on a frozen moon. Even here.

Let us know if you find something other writers should know about, (or join our Discord and share it there!)